EVALUATE whether SUSTAINABILITY STANDARDS (e.g. ISO 20121) ADD VALUE or are an EXPENSE to an Event Management Organisation.
KEY THEMES OF THE ESSAY EVALUATE – to examine the issues from a number of perspectives and make relevant comparisons and contrasts from which you can develop arguments to support your conclusions. In this example it will be useful to draw upon quantitative information to underpin your arguments.
CONTENT OF THE ESSAY INTRODUCTION – “this essay endeavours to evaluate [the topic]…… …..In order to do this we must define [the key concepts]…..” SUSTAINABILITY STANDARDS – What is sustainability? What standards have been developed both nationally and internationally? Why do we have sustainability standards? What is the level of uptake of sustainability standards by Event Management Organisations? What outcomes can sustainability standards produce? ADD VALUE – What does this mean? Do sustainability standards add value? If they do, what kind of value do they add? What examples from academic research and case studies can you use to support your arguments here? EXPENSE – What does this mean? Do sustainability standards prove expensive for an Event Management Organisation to implement? What examples from academic research and case studies can you use to support your arguments here? CONCLUSION – The conclusion should unambiguously address the task that has been set for the assignment and should draw together and re-state the main points of the essay. The conclusion summarises your arguments and allows you to clarify your opinion/s on the relevant issues.