Competition – Challenges and Opportunities_ Critical Thinking

Read the following article about Apple at http://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/. Think about the role of product differentiation in a global context and then answer the following questions:

  • How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?
  • What does the Apple experience tell us about risks associated with strategic alliances or the risks associated with not pursuing strategic alliances?

Your well-written paper should meet the following requirements:

  • 5 pages in length
  • Support your analysis by referencing and citing at least three credible sources in addition to the course textbook.
  • Use Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate.
  • No plagiarism.

 

Book reference:

Peng, M. (2014). Global Strategy (3rd ed.). Mason, OH: Cengage Learning. ISBN-13: 9781133964612

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s